For my topic, it is hard to think about what kind of advertising we could do in the future to get more people involved and more people helping out. I think it really depends on place to place and the local animal shelters in your area. However as I am active on social media I can see what advertisements people will actually stop and watch and the ones people just scroll past. You need to tailor your advertisement to something people will actually want to watch and share with all of their friends and followers. I know it should not be that hard to get people to help these poor animals but unfortunately it is a bigger problem that people even know. Today we are a very social media and technological driven which is why TV commercials in these days are one of the least effective forms of advertisements. Coming from my personal opinion, people enjoy watching success story videos, heartfelt videos or tragic stories. Those are the kind of stories people share and the ones that build awareness. I feel like this is what we need to start making more of for the issue of animal shelters and homeless animals. So if I was an account manager, I would suggest to create videos and/or a picture message that people will actually stop and watch, almost an entertainment factor. It is upsetting that people will not watch them anyway because this is such a growing problem but unfortunately that is the way the world works. Luckily there are so many amazing stories about dogs and animals who have been saved and who's lives have completely turned around and there are still millions of animals who need help. I think there are very creative and interesting ways we could approach this. And in a perfect world hopefully we could get the word out there and ultimately get it to a national level to get some new guidelines and rules in place for animal shelters and animal cruelty. With enough support and awareness, we can make a change.
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AuthorHarriet Slater Archives
December 2016
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