When choosing my favorite advertisement I discovered that there are so many different sorts of advertisements for animal shelters. I noticed that some advertisements were trying to reel you in by using different techniques. For example one of the most well-known commercials is the one where there is a slideshow of super sad looking dogs in shelter cages with a woman talking over about saving abused and abandoned dogs. There were millions of super sad images for advertisements that I found when I searched however I wanted to find a different approach. I chose the ad below because it incorporated some humor along with a powerful message. The ad shows a very happy looking dog and I love how it focuses on the feeling the dog gets after they get adopted and the impact you make on them if you adopt them. I feel like most animal ads use a guilt trip method by showing how upset and miserable the dogs are in the shelter which I agree has an effect on people however I feel like seeing happy and rejuvenated animals would be more effective. I also love how in the advertisement they used a "quote from the dog" to add some personal aspect to it for people to relate to. The advertisement came from "The Shelter Pet Project" which is another organization striving for a better life for shelter pets. They have many ad campaigns shedding a very positive light on shelter adoption. Lastly their motto "A person is the best thing to happen to a shelter pet" completely aligns with the whole topic of my blog. That is what I want to engrave in people's minds, humans are literally a pet's whole life.
theshelterpetproject.org/ www.animalsheltering.org/programs/shelter-pet-project staging.theshelterpetproject.org/about-pet-adoption
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December 2016
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